Use Marquee to promote a series of singles ahead of your album. Case study: Wolf Alice’s team turned to Marquee to maximize engagement for their latest album, Blue Weekend, by starting their campaign on release day, generating two times more streams per listener than benchmarks. Since Marquees go live at midnight on the campaign start date, you can reach people who are most likely to listen in a big way. Make a huge splash right when your new music drops by starting your Marquee on release day. Plus, learn how to measure success for each goal. Let’s take a closer look at six ways artists have been using Marquee to achieve the most common new release goals: maximizing engagement overall ( campaign engagement strategies), and driving engagement from specific parts of your audience ( fan development strategies). And, Marquee is not just about the new release: Listeners who engage with a Marquee are three times more likely on average to stream from older releases. Listeners who see a Marquee are over two times on average more likely to save a track from the promoted release for future streaming. Geographies: Reach listeners in over 10 markets, including Austria, Canada, France, Germany, New Zealand, the United Kingdom, and the United StatesĪrtists of all sizes have used Marquee to drive focused streaming of their new releases.Targeting: Select your reachable audience - or choose from lapsed, recently interested, and casual listeners.Timing: Start campaigns up to 21 days post-release. Release Types: Promote new albums, EPs, or singles.Since it launched, Marquee - a full-screen, sponsored recommendation of your new music to listeners who have already shown interest in your music - has been enhanced so that there are now a variety of ways to use it to meet your specific needs.
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